The Top 3 Reasons Websites Fail
The vast majority of small business websites could go offline and no one would notice but their owners. Sad, but true. The top three reasons that websites fail are;
- Lack of Planning
As they say, failing to plan is as good as planning to fail. Do you know how your website will make a profit? Will you be selling products? Is lead generation your plan? Will you be using your website to build an email marketing system for sales generation or customer incentives? Do you know what your potential customers are searching for and so you can capture traffic for those searches? Does your website contain the tools to help implement your plan? A good developer knows that planning is always the first stage. Because really, how can you achieve goals if you don’t have any? - Poor Website Development Skills
Many designers don’t know marketing or search engine optimization. Many marketers don’t know design or search engine optimization. Many search engine optimization people don’t know marketing or design. See how fun the website development process is?What you don’t want is a search engine optimized site that doesn’t appeal to human visitors, or a nicely designed site that Google can’t index, or a pretty website that doesn’t ring the cash register. Which means you either need one amazing person who can wear all of those hats, or you need a team that will help ensure that your website is professionally designed with marketing goals in mind and optimized for the search engines.
- Lack of Promotion
If you build it, they will come no longer applies. There are over 10 billion web pages in Google’s index. There are hundreds of thousands of competing sites for almost any keyword you can think of. If you don’t know how to optimize and promote your website effectively, the Internet can be a very, very lonely place.Even the best designed websites don’t come with traffic awaiting and customer clutching their Visa cards. You have to promote your website if you want to be found. Trading links doesn’t count. If you’re not sure what that means or why it doesn’t work, you need our help!